SEO and Website Growth Intake

Welcome to your SEO Intake

This form gives Michael the exact detail needed to audit your site, find the keywords worth ranking for, and build your 90 day plan. Your answers save automatically to your account every time you type. Close the tab, come back later, pick up exactly where you left off.

● 45 minutes to complete ● 8 sections, 34 questions ● Saves automatically ● Resume any time

Your full name

Your email address

already started?

About You and Your Business

The basics so we know who we are working with

1. Your full name *

2. Business or practice name *

3. Your role in the business

owner, partner, manager, other

4. Website URL

5. How long has the website been live?

6. Who built and maintains the site?

you, in house, agency, freelancer, name and contact if possible

Saving...

Your Business Snapshot

Help us understand what you do and who you serve

7. What does your business actually do, in one sentence?

8. Your niche or industry

be specific, e.g. independent optometry practice, cosmetic dentistry, remedial physio

9. Where are you located?

suburb, city, state, country

10. How far do your customers or patients travel to see you?

11. How long have you been in business?

13. Number of staff (full time and part time)

Saved

Your Ideal Customer

The clearer the picture, the better the keyword strategy

14. Who is your ideal customer or patient?

age, income, life stage, what they care about

15. What problem do they come to you to solve?

16. What do they usually search on Google before finding you?

list up to 5, guess if unsure

17. Who are your top 3 competitors? (name and website)

Saved

Technical Access

Tick what you can give Michael access to

Platform	Have it	Need setup	Notes
WordPress admin login
Google Search Console
Google Analytics 4
Google Business Profile
Google Ads account
Meta Ads Manager
Semrush, Ahrefs or SEO tool
CRM (name it)
Email platform
Website hosting login
Domain registrar login
Developer contact and email

Saved

Brand Assets

What content do you already have ready to use?

25. Do you have brand assets ready? (tick all that apply)

Logo, vector format

Brand colours defined

Brand fonts defined

Professional photos of you

Professional photos of your business

Client testimonials, written

Client testimonials, video

Case studies

Saved

Your Voice and Story

The content that will make your site unmistakably yours

26. In 3 to 5 sentences, tell me your origin story

why you started, what makes you different, what you have overcome

27. What is the ONE thing that makes you different from every other business in your niche?

28. What words or phrases should we NEVER use on your website?

jargon, brand voice mismatches, past baggage

29. What language do you write in?

Australian English

US English

UK English

Other

Saved

The Direct Questions

The answers that separate good strategy from great strategy

30. What is the biggest lie your industry tells customers that you want to bust?

31. What is the number one objection you hear from prospects before they buy?

32. What is the number one thing your best customers say after they buy?

33. If your website disappeared tomorrow, what would hurt the most?

34. What have I not asked that I should know?

✓

Sign Off

How should Michael get back to you?

Date

Preferred contact method

Phone

SMS

Best contact detail

Saved

🌟

You are all done.

Thank you for taking the time to complete this. Everything Michael needs to build your SEO baseline is now in his hands.

What happens next

Within 5 business days you will receive your baseline audit, top 20 keyword list, and 90 day SEO plan. We will walk through it together on your next Accelerator session.

Your 3 deliverables on the way

Baseline SEO AuditWhere your site sits right now, what is working, what is holding you back.

Top 20 Keyword ListThe exact search terms your ideal patients are using right now, ranked by opportunity.

90 Day SEO PlanSpecific pages to build, fixes to make, and content to publish, in the order that moves the needle fastest.

Welcome to your SEO Intake

Resume your intake

About You and Your Business

Your Business Snapshot

Your Ideal Customer

Your Goals for the Next 12 Months

Technical Access

Brand Assets

Your Voice and Story

The Direct Questions

Sign Off

You are all done.

Your 3 deliverables on the way